F-Secure evolution of security

cool……

out of the kotak

EDIT : ALLAROUND AUTOMATIONS WEB LINK HERE FOR YOU GEEKS Why a link? well, believe it or not, when you google all around automations, a lot of links appear and it belongs to some domain squatters.

Why dont more people advertise their complex solutions and services like this anymore ? Compared to all the boring IT ads you see in a PC/TECHIE/ORACLE/LINUX magazine, this ad campaign is like a breath of fresh air!

Oh yeah, on the ad, it is also mentioned that you can ORDER YOUR T-SHIRT on their website. so i went to have a look see and ….

Very nice and cool indeed. Geeky, yes but still very nice to see an integrated campaign from print ad to the web. I would have bought the tshirt for myself if it wasnt for the price – 17EUROS…..hmmm…maybe when i strike the lottery.

Malaysian broadband service is utter rubbish. discuss.

Feeding off my earlier post on broadband advertising by P1 and TM (streamyx), its now time to focus on Maxis . If i recalled correctly, maxis stop above the line campaigns for its wireless broadband campaign for sometime but it had to respond to the sudden surge of interest and popularity of P1 advertising campaign. Also, not forgetting that maxis is set to relist their stock, so….. you know the drill, make noise in the media, make your brand visible to everyone so they buy your stock!

This is Maxis’ current advertising campaign – something for everyone

I am curious, why do i need Maxis to tell me the profile of internet users? hmmm……whats the customer value proposition? Whats the difference between maxis broadband and others? whats the edge?  Does identifying with any of these profile will drive me to subscribe to the service? strange indeed… very ho hum, marketing 101 idea. im wondering who is the poor chap that signed off this campaign in maxis…..

Maxis also did a small above the line campaign, pushing their MUSIC EDITION broadband dongles.

I was scratching my balls when i saw this campaign. How does a broadband modem dongle dressed up with stickers is gonna get me to subscribe? stand a chance to meet local artistes? pffffft….who gives two shits about the local artists? seriously?(Picture credit from prasys blog)

Now lets compare maxis advertising campaign, creative and messaging to the customers -with a HK ISP called 1010

See the difference? clear visual and messaging on speed (speeding ticket) + roaming (passport). The last image is not a full image of their campaign but its shows how a boxer is down on his knees (representing 1010’s competitiors) not being able to catch up with 1010’s new wireless broadband speed.

 

So lets take a step back and see the ISP market at a glance :

1) P1 – 80,000 subs (as of Sept 2009)

2) Maxis – 145,000 subs (As of Oct 2008).

3) Celcom – 270,000 (As of Mar 2009)

4) Streamyx -1.12Million ( As of May 26th, 2008)

 

If we re-examine maxis’ strategic marketing campaign since they launched the service, ( almost 3 years now), my guess is that maxis probably has 160k subs (taking into account high churn rate /people leaving the service).  so in 3 years and millions of advertising money spent, maxis only has 160k++ subs. P1 is now 1 year old and it already has 80K plus subs. Whats wrong with the picture here ?

 

 

Advertising war! in malaysia!

Yeah, i have to say the P1 advertising campaigns are fresh. filled with sexual innuendos? hell yeah!The recently concluded CUT the wires campaign was aimed at wired broadband customers from streamyx. Of course, in malaysia, the lingo of “POTONG” or CUT refers to circumcision, which is mandatory to all muslim boys.

P1 salvo aimed squarely at TM Streamyx broadband (wired) customers...

Well, the campaign was really everywhere. TV, Billboard, magazines,blogs,fb, everything that P1 can stake their logo at! Roughly 3-4 weeks after the campaign, TM finally responded with a tongue in cheek ad, aimed at mocking not only P1 wimax service but also their CEO!

reaaaaaaaaaal cheeky TM....

Dont see the resemblance? well…i also so happen to have P1’s michael lai handsome picture here…

oh yeah…not forgetting the recent controversy regarding their tv spot…if you havent seen it….here it is

 

So WTF is this post about you ask? well, firstly, for the longest time as i can remember, this is the first advertising campaign battle between ISP, poking directly at each other not only professionaly but also personaly.Secondly, in the midst of these two ISP battle to win consumers hard earned $$, where is CELCOM and MAXIS?

Part 2 : we examine the broadband and go to market strategies of Maxis,P1, Streamyx and Celcom. stay tuned.

Prince of Persia Film Official Movie Trailer HD

Recapping the lost revenue

oldie but goldie…saw this at airline world

Holy S#$T!

Woah….. street crimes in malaysia is really getting OUT OF HAND! A snatch theft using a gun!? This time around, an american got shot, so i hope the american embassy and the american media will put some spotlight and pressure on this. Something NEEDS to be done NOW!

FLYBOYZ

You know, communicating your promos through online social media is a great idea. The media is FREE and the only setup costs involved is your time. Firefly is one of the budget airlines that is actively promoting through social media such as facebook and twitter. So i wasnt surprised to see their latest 50% off flight ticks to Singapore. i immediately went to their website and i see this :

50% off by joining the firefly facebook group, which i already last time around...not a bad deal at all!

so login into facebook to get the promo code and guess what ….the promo code is nowhere to be found! it seems like the instructions were unclear as to where or how the promo code was distributed and everyone was frustrated (including me)!

WTFFFFFFFFFFFFFFF

Anyways, that was around 4pm++ and when i logged in just now…i saw this message -

what i cant understand is,why cant they just message everyone on facebook that there was an issue instead of just a normal status message? this is a very bad call firefly, very lame. Hey Firefly- go and check what SONY Msia did with facebook before and learn a trick or two will ya?

Nasi lemak in my toilet

I have never been a FAN of advertisements in toilets. No matter how much you paid to advertise or how cool your product is, i will not pay attention or buy your product. Why cant people just understand that?

The toilet is always a quiet sanctuary for me -at least for me! so imagine to my surprised when i was singapore and i saw this BIG PICTURE :

WTF? Why is this indian ( i assume he is indian!?) shoving a plate of nasi lemak at me for!?

And then when i turn left i saw this!

Arrrrrrrgggg....stay away from me zombie nasi lemak!!

so what do you think this two image means? it was only when i looked up did i saw the final piece to the puzzle…

Hmm….discover “Scrumptious” food it says….well, having the visual of a nasi lemak in the toilet is certainly the best place for this advertisement to have its fullest impact! yes!

What do you think of advertisements in toilets? obtrusive? in your face? or you just plain dont care because this blog blows?  let me know ….

TV Antara

For those of you who are sick with the mainstream news channels, i highly recommend going to TV ANTARA (CLICK HERE) .Tons of news,videos and content not reported in by govt controlled medias.

EDIT: Sorry about posting the wrong link guys! was really drowsy today. Monday Blues.