Monthly Archives: August 2011
Accident at Ampang Park near LRT
Do you take LRT ? yes ? do you stop at ampang park ? YES again ? then you really should look at this!!
i think its the frame that holds the glass panel, it fell and pretty much destroyed the bikes parked there and also the retaining wall.
imagin if the item fell at the pedestrian walkway
see how close is the LRT station near the inciden
Now i have been informed that this is NOT the first incident and there were actually also one incident as such last year. If you take LRT at Ampang Park, do be careful . I hope this post will help spread awareness and perhaps the authorities to look into this.
UPDATE :
Decided to go to the spot and see the cleanup. here it is
Taken on 25th Aug 2011
Joke for the day
Whenever i feel down or bored and i need something to humour me, i always visit THIS website to cheer me up
Look at the latest story they published today
Yeah, do we really need a feng shui master to “predict” that the awfully popular, good looking and rich Nicholas Tse will have a partner in a few months time? DUH….. maybe i should consult the same master as to when i will pass motion today….maybe ….2pm?
Link to the story here
On another note, the online folks in the staronline malaysia REALLY should consider taking out the annoying pop up survey window- its been on going for months! am i pissed off ? yes. what do i do about it ? i blog and bitch to the world.
QR Codes in advertising
Every marketer should create a fully integrated campaign – this encompasses print, web , ground events, radio & TV ( if you have the budget that its) that is seamless and communicates one single messaging.
Sounds simple enough right ? Lately i have seen many advertisers starting to use QR codes in their campaigns : What is QR CODES? well you better read this here and now
A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is machine readable and designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data.
Common in Japan, where it was created by Toyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed.[1]
The technology has seen frequent use in Japan and South Korea; the United Kingdom is the seventh-largest national consumer of QR codes.[2]
So there you have it. To be frank, QR code is not really popular but for some reason, its gaining ground in Malaysia
Here are some of the recent QR codes in ATL that i have come across
QR code is not only restricted to print. I have also seen a quite interesting deployment on QR code here
Yes, pretty interesting!
But the main GRIPE that i have with most of the marketing campaigns that include QR code is that , advertisers DO NOT HAVE A MOBILE WEBSITE! Yup. a lot of the sites leading from the QR code are normal websites that is not optimized for mobile. Consumer experience is just terrible :
- You see an ad with a QR Code
- You scan the QR code with your smartphone
- Your QR code reader leads you the the advertisers website
- You cant navigate or even see the promo as the the fonts are too small in a smartphone!!
There are a few advertisers that have gotten it right : FORD recently launched their TURBO Boost campaign leading to A MOBILE site.AirAsia also have done it right. Kudos guys!
Perhaps it is still too early and advertisers and agencies alike are still learning the best way to implement QR codes into marketing campaigns and in managing the customer experience
what about you ? what is YOUR experience with QR codes?
Pinched by a Virgin!
Dont be misled by the header but this is a great excerpt from martin lindstorm latest book :
Who is MARTIN LINDSTORM AH?
Martin Lindstrom is a 2009 recipient of TIME Magazine’s “World’s 100 Most Influential People” and author of Buyology: Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal best–seller. His latest book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, will be released in September. A frequent advisor to heads of numerous Fortune 100 companies, Lindstrom has also authored 5 best-sellers translated into 30 languages. More at martinlindstrom.com.
Highly recommended read (Click here)
I am still looking for this book. Hope i can find it at borders or kinokuniya or even MPH?
Most of my peers (marketing folks) alike from client and even agency who have read the article really relate to it. Far too often, especially in these trying economic times, every penny we spend on marketing is scrutinize and even dissected to dollar and cents ( how much sales can i get? how can i optimize my budget). Far too often we lose out on the BIG PICTURE – marketing is more than just driving sales – its how we influence purchasing behaviour and also how we build a positive brand association and association with the customers.
I can already hear some of you shout “Get realistic mate! we don’t have millions of $$ to spend like Virgin!”- Yes, i am being realistic too- while all of us have very limited budget to spend, we always have to think :- are we doing the same thing as the market or competitors ? Whats our marketing advantage ? If every marketer is only focusing on using $$ to increase sales and sales alone, what is your value to your organization, as a marketer ?
hmn….would love to hear from you folks out there.
Old Town White Coffee 2.0
Little did i know that my previous post on Old Town White Coffee ( i love their hazelnut white coffee by the way!) would generate so comments instead about the quality of food, drinks, service and even retail outlet hygiene!Having said that, i do relate to the complaints i see on the previous post. The service level at Old Town really needs to improve in order to retain customers and to compete with their competitors such as PAPA RICH or even the dreaded STATION 1.
Now here are just some background to Old Town outlets :
- Retail outlets: some are owned by Old Town and some are franchised out.
- They have Quality Assurance folks that travel to different outlets every week to ensure the taste and quality of food is consistent ( yeah, its true!)
- Outlets at airports are self service ( LCCT, KLIA)
- It is listed on the main board on KLSE.
If you do have a complain, please do send directly to wecare@oldtown.com.my
PS: Me? i stop going to old town white coffee outlets for a looooong time but i still enjoy their 3 in 1 instant white coffee…which is awesome….
Samsung Galaxy tab 10.1 Malaysia Launch
Samsung is launching the galaxy 10.1 in malaysia – saw the ad on the star online
Since i was in the market for an android tablet— i clicked on it to find out more…
sleek looking site i must say
Aafter looking through the site , i decided to buy online. Clicked on the buy now button (see screenshot above) and it took me here
Yeah. exactly. WTF right ? there is nothing wrong with the page but it was more of a problem that digital marketers don’t think of or choose to ignore today. Folks like us that access the internet at office, have social media sites such as facebook, linkedin, and even online email services blocked. I really implore digital planners and creative designers to STOP linking your campaigns to FACEBOOK please. FB is not the mother of all digital campaigns.
So if you think about all the potential customers that samsung is pissing off now are folks with high disposable income and with intention to purchase NOW, how many do you think they are VS those that will access the site from home and elsewhere? hmn…..
on another note….Celcom is planning a big nationwide launch for the galaxy tab,
Upcoming Google Event – GOMEASURE with Google Analytics
When
Thursday, 8 September 2011, 1.30pm – 6.20pm
Where
Hilton Sentral Hotel, Grand Ballroom, Level 6
3 Jalan Stesen Sentral, 50470, Kuala Lumpur, Malaysia (see map)
Visit our site to view the event programme and find out more about our speakers.
Anyone of you interested to go…please register
BTW : i dont work for google or their agency.
Random post of the day – google mobile marketing
Some pics from the google mobile marketing event -
for more pics and even the presentations slides— click here to download from google
Long lines for the google mobile registration
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- Long lines for the google mobile registration
