Blog Archives
I just saw a very interesting story today (see pic below)
I believe a lot of people are ignorant about mobile spyware software : see below for my full story
In case you DIDNT know, there are TONS of mobile spyware software today in the market that tracks, records all your calls, sms live ! Most of these software works on multiplatform and it is really hard to even detect on your phone once it is installed. one of the common one is called flexispy
now i dont condone the use of mobile spyware to record someone else’s conversation or calls because it is unethical. I am not sure if MCMC have made it illegal yet in malaysia but they should!
So before you go public and sue a telco for 20million, please at least check your phone and see if it is tapped! One good case study – if your pc was infected with virus/spyware – do you sue your ISP ?? i dont think so right?
Visa or Masters?
I just received a mail drop/bill insert with my latest TM Streamyx bill lately : Check it out
Hey…not a bad promo… Rebate with auto billing? check. Great prize giveaways? check. How to register for auto billing? er…. wha?
yup….i was really excited about this promo and wanted to sign up for a chance to win the great prizes but after reading the bill insert…i cant find the CALL TO ACTION( CTA) anywhere! what a marketing 101 mistake!
Advertising war! in malaysia!
Yeah, i have to say the P1 advertising campaigns are fresh. filled with sexual innuendos? hell yeah!The recently concluded CUT the wires campaign was aimed at wired broadband customers from streamyx. Of course, in malaysia, the lingo of “POTONG” or CUT refers to circumcision, which is mandatory to all muslim boys.
P1 salvo aimed squarely at TM Streamyx broadband (wired) customers...
Well, the campaign was really everywhere. TV, Billboard, magazines,blogs,fb, everything that P1 can stake their logo at! Roughly 3-4 weeks after the campaign, TM finally responded with a tongue in cheek ad, aimed at mocking not only P1 wimax service but also their CEO!
reaaaaaaaaaal cheeky TM....
Dont see the resemblance? well…i also so happen to have P1′s michael lai handsome picture here…
oh yeah…not forgetting the recent controversy regarding their tv spot…if you havent seen it….here it is
So WTF is this post about you ask? well, firstly, for the longest time as i can remember, this is the first advertising campaign battle between ISP, poking directly at each other not only professionaly but also personaly.Secondly, in the midst of these two ISP battle to win consumers hard earned $$, where is CELCOM and MAXIS?
Part 2 : we examine the broadband and go to market strategies of Maxis,P1, Streamyx and Celcom. stay tuned.
