Probably old news by now but you can view the upcoming YTL 4G service TVC on youtube :

So what do I think about their TVC? well, the YES Hope,Monday and Forgiveness Ad is really not easy to get. I understand they are trying to be subtle to say that msian users can forgive their crappy 3g service and look forward/hope towards a better service in YES. But its too subtle lah….a lot of my colleague that viewed the video do not understand what the ad message was and what it was trying to convey. Maybe this is YTL way’s of brand building in reverse ?


Also the have launched their official site to create some prelaunch hype. i really like the site, layout and feel. Its very simple, easy to understand and dummy proof. sorta like apple’s.If you ask me, the branding, theme and colours also feels very western/aussie/kiwis. Dont believe me ? go and look at Optus or Vodafone .





About xcarpathia

Just a normal average malaysian joe

Posted on November 4, 2010, in THE GOOD and tagged , , , , . Bookmark the permalink. Leave a comment.

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