Pinched by a Virgin!
Dont be misled by the header but this is a great excerpt from martin lindstorm latest book :
Who is MARTIN LINDSTORM AH?
Martin Lindstrom is a 2009 recipient of TIME Magazine’s “World’s 100 Most Influential People” and author of Buyology: Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal best–seller. His latest book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, will be released in September. A frequent advisor to heads of numerous Fortune 100 companies, Lindstrom has also authored 5 best-sellers translated into 30 languages. More at martinlindstrom.com.
Most of my peers (marketing folks) alike from client and even agency who have read the article really relate to it. Far too often, especially in these trying economic times, every penny we spend on marketing is scrutinize and even dissected to dollar and cents ( how much sales can i get? how can i optimize my budget). Far too often we lose out on the BIG PICTURE – marketing is more than just driving sales – its how we influence purchasing behaviour and also how we build a positive brand association and association with the customers.
I can already hear some of you shout “Get realistic mate! we don’t have millions of $$ to spend like Virgin!”- Yes, i am being realistic too- while all of us have very limited budget to spend, we always have to think :- are we doing the same thing as the market or competitors ? Whats our marketing advantage ? If every marketer is only focusing on using $$ to increase sales and sales alone, what is your value to your organization, as a marketer ?
hmn….would love to hear from you folks out there.