QR Codes in advertising
Every marketer should create a fully integrated campaign – this encompasses print, web , ground events, radio & TV ( if you have the budget that its) that is seamless and communicates one single messaging.
Sounds simple enough right ? Lately i have seen many advertisers starting to use QR codes in their campaigns : What is QR CODES? well you better read this here and now
A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is machine readable and designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data.
Common in Japan, where it was created by Toyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed.
The technology has seen frequent use in Japan and South Korea; the United Kingdom is the seventh-largest national consumer of QR codes.
So there you have it. To be frank, QR code is not really popular but for some reason, its gaining ground in Malaysia
Here are some of the recent QR codes in ATL that i have come across
QR code is not only restricted to print. I have also seen a quite interesting deployment on QR code here
Yes, pretty interesting!
But the main GRIPE that i have with most of the marketing campaigns that include QR code is that , advertisers DO NOT HAVE A MOBILE WEBSITE! Yup. a lot of the sites leading from the QR code are normal websites that is not optimized for mobile. Consumer experience is just terrible :
- You see an ad with a QR Code
- You scan the QR code with your smartphone
- Your QR code reader leads you the the advertisers website
- You cant navigate or even see the promo as the the fonts are too small in a smartphone!!
There are a few advertisers that have gotten it right : FORD recently launched their TURBO Boost campaign leading to A MOBILE site.AirAsia also have done it right. Kudos guys!
Perhaps it is still too early and advertisers and agencies alike are still learning the best way to implement QR codes into marketing campaigns and in managing the customer experience
what about you ? what is YOUR experience with QR codes?