I always like it when companies does on ground marketing and i dont think malaysian companies does it enough.

Today i encountered beroca roadshow in fitness first


Drink samples was given away and products was made available for sale too. There was also a little game to play. ..


So why do i like this particular campaign?

1. It is done in a controlled environment. You can see the booth and there is no hard sell

2. Brand association with fitness first. Example :How would u view the brand if they did this same exercise at a pasar malam?

3. There are 3 proposition:
-try our products (free samples)
-products can be bought at a promo price
-there is also a game to play to win prizes!

I just wished that they also had samples of their flavour (blackcurrant)……


About xcarpathia

Just a normal average malaysian joe

Posted on March 21, 2012, in THE GOOD. Bookmark the permalink. Leave a comment.

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