I always like it when companies does on ground marketing and i dont think malaysian companies does it enough.
Today i encountered beroca roadshow in fitness first
Drink samples was given away and products was made available for sale too. There was also a little game to play. ..
So why do i like this particular campaign?
1. It is done in a controlled environment. You can see the booth and there is no hard sell
2. Brand association with fitness first. Example :How would u view the brand if they did this same exercise at a pasar malam?
3. There are 3 proposition:
-try our products (free samples)
-products can be bought at a promo price
-there is also a game to play to win prizes!
I just wished that they also had samples of their flavour (blackcurrant)……