When i first saw the video on my colleague’s phone , i was intrigued by this new on ground activation event. At first, i thought, it’s probably an event at publika but towards the end of the video….the big reveal…it was by ….wait for it…
Yup. Never in a million years would i thought that a cool campaign such as this would come up from Hong Leong, so bravo to the marketing team or rather, the 1 decision maker with the guts to execute something out of conventional.
BTW, the video to the link on youtube is http://www.youtube.com/watch?v=D-wxnID2q4A
with over 800k views already as of 10th Jan 2014. Hong Leong should have pumped some money onto youtube pre rolls for this at least.