Can You Walk on Water?

When i first saw the video on my colleague’s phone , i was intrigued by this new on ground activation event. At first, i thought, it’s probably an event at publika but towards the end of the video….the big reveal…it was by ….wait for it…


Yup. Never in a million years would i thought that a cool campaign such as this would come up from Hong Leong, so bravo to the marketing team or rather, the 1 decision maker with the guts to execute something out of conventional.

BTW, the video to the link on youtube is
with over 800k views already as of 10th Jan 2014. Hong Leong should have pumped some money onto youtube pre rolls for this at least.


Posted on January 10, 2014, in Uncategorized and tagged , , , . Bookmark the permalink. Leave a comment.

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