Good Guy Huawei Device Malaysia
Joining a facebook contest is easy. you just submit your details, submit your answers/jump through hoops/play games in order for a chance to win a prize.
Running a facebook contest however, is not that easy. From campaign planning, budget setting, clearing legal terms and conditions, coordinating logistics,communicating with winners, etc..etc… A lot of work goes into setting up a good facebook campaign that you most brands will hope to garner more engagement, conversation, positive brand/product reinforcement , etc..etc.. . Extending campaigns outside of facebook platform increases the complexity as the recent Huawei Devices Malaysia discovered.
The original campaign was guess the price of the soon to be launched Huawei Honor 3C smartphone.
Once the contest ended, Huawei Devices Malaysia received more than 100 correct entries and so decided that the best way was ..
So….everyone that guessed correctly ( the price of Honor 3C is RM499) received a redemption code and they were supposed to redeem it at the vmall.com.my online store on 3rd May 3.08pm . The 1st 100 successfull transaction will receive the code.
The redemption day came and went, and then it turns out vmall system couldnt handle the logic ( redemption code = valid only for 1st 100) and instead, 174 winners all got their orders processed successfully. Guess what Huawei Devices Malaysia did next ?
Yup. They honored (pun intended) each and every one of the additional 74 winners…..
Kudos to Huawei Device Malaysia team for doing the right thing. I believe this is a great step towards building a positive brand image in malaysia and with your consumers.
Link to Huawei Device Malaysia Facebook Page here
Link to Huawei Honor 3C product page here